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MMRA - Mobile Marketing Research Association
Market Research Bulletin
MRA - Marketing Research Association
GreenBook - The Guide for Buyers of Marketing Research
Quirk's Marketing Research Media
Qualitative Research Consultants Association
American Marketing Association
QUALocator
ESOMAR World Research
New Qualitative Research
Market Research in the Mobile World
The MMRA is a global trade association dedicated to the promotion and development of professional standards and ethics for conducting marketing research on mobile devices. The MMRA transcends all industry sectors. Our members include clients, market research firms, technology developers, marketing consultants, mystery shopping providers, merchandising companies, educators, students and trade media.
The Market Research Bulletin is a member driven online bulletin board connecting marketing, advertising, research, consulting and strategy professionals around the world. Our member community provides insightful and relevant articles, case studies, webinar announcements and an online directory of the agencies, firms and freelancers serving global industries.
Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.
The GreenBook website features the entire directory in a user-friendly and interactive format. Multiple search options deliver accurate and relevant results quickly, including email and web links. A "Request For Information" tool is also available.
For 25 years Quirk's Marketing Research Review has been providing practical applications in marketing research. Our mission is to be the marketing research information source for those that conduct, coordinate and purchase research product and services.
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
The American Marketing Association's Marketing Resource Directory has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire marketing industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites.
Not only do all QRCA members get a free bound copy of QRCA's Facilities & Services Directory, but they can also access the directory online and their iPhone app. The services display advertising section attracts ads from all of the ancillary services we moderators depend on — respondent verification, audio tape transcription, report writing assistance, independent recruiting, online research assistance, video production and video conferencing.
Rebecca West, VP, Marketing Research Services, is a member of ESOMAR. ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide. Since 1948 ESOMAR's aim has been has been to promote the value of market and opinion research in effective decision-making.
The New Qualitative Research Methods & Tools publications and the companion NewQualitative.org website are produced by GreenBook with the support of the Qualitative Research Consultants Association (QRCA).
Greenwich, CT USA, April 17, 2011. Marketing Research Services Global Leader Civicom will sponsor, speak and exhibit at the Market Research in the Mobile World in Amsterdam April 18th - 19th to show their support to the marketing research industry in embracing the emergence of more sophisticated and advanced mobile marketing research technology.
space ESOMAR Membership Information