A Smaller WorldToday, the world is growing smaller. Technology has made it possible to run IDIs (In-depth Interviews) and Focus Groups around the world in real time using web-enabled and wireless cell technology and advanced fiber optic phone lines.
The Tower of BabelDespite advances in technology, the world is still far away from speaking one universal language. Yet in a global economy with international brands, it is essential that marketers and others understand what consumers and respondents think.
Interpretation is KeyAs a result, hundreds of IDIs and Focus Groups are run every day in multiple languages, frequently in languages not spoken by the product sponsor. To enable the right decisions, it is critical that interpretation of respondent thinking is accurately translated.
Trust the Global LeaderCivicom operates globally serving over 90 countries. Our staff is experienced at serving clients all over the world in multiple cultures. When it is time for your multi-language project, turn to the global leader in audio facilitation and web technology.